More news to send a chill down the spine of TV stations. The online video boom is starting to eat into TV viewing time, an ICM survey of 2,070 people for the BBC suggests.
Some 43% of Britons who watch video from the internet or on a mobile device at least once a week said they watched less normal TV as a result.
And online and mobile viewing is rising – three quarters of users said they now watched more than they did a year ago.
But online video viewers are still in the minority, with just 9% of the population saying they do it regularly.
Another 13% said they watched occasionally, while a further 10% said they expected to start in the coming year.