Virtual brands will soon be real

Second life, the best know online ‘world’ allows its users to design and build houses and almost anything else besides, including clothes and shoes. And because all users keep copyright of their creations in Second Life, and because its easy to copy items in a digital world, a brisk trade in digital items are taking place.

Apparently this also makes second life ‘manufacturing’ and retailing into a low margin high volume business. Unless of course one can establish a brand. Some established brands like Puma are already retailing trainers in Second Life.

But ZuluZulu reckons its only a matter of time that a brand which originates in Second Life goes ‘real’ and finds it’s was into a shop near you.

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